White Water Atelier is a fashion label based in Milan, Italy, that is committed to provide sustainable swimwear options for conscious consumers.
White Water Atelier is a startup in the swimwear market that was already using a Shopify store with a theme that did not align with the brand's visual identity. During the store analysis phase, issues related to an incorrect back-end configuration also emerged.
Performed activities:
Redesign starting from a predefined theme. Menu definition. Home Page, About Page, and Product Page. Product data upload. Multi-language configuration. Definition of markets and the Shipping & Returns policy. Privacy & Cookie Policy, Cookie Solution. Integration with third-party email marketing software. Basic SEO optimization.